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Electrical

Revenue systems for electrical.

Electrical work spans quick service calls and long commercial projects. Running both through one undifferentiated pipeline is why forecasting feels impossible.

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Where electrical revenue leaks

  • Service and project work share a pipeline

    A two-hour service call and a six-month commercial fit-out need different cadences, owners and forecasting.

  • Quotes are sent and never chased

    Estimators are on tools. Follow-up happens when there is time, which in practice means it does not happen.

  • Panel upgrades and EV work go unmarketed

    High-margin, high-intent services are invisible in search while competitors capture the demand.

What we install

The SIGNAL Stack configured for this trade. Not a menu of disconnected services.

  • Separate service and project pipelines with distinct automation
  • Estimator follow-up sequences that run without manual effort
  • Service pages and paid coverage for panel upgrades, EV charging and emergency work
  • Commercial opportunity tracking with stage-based forecasting
  • Attribution from enquiry through to invoiced revenue

Included in Foundation, Growth, and Scale. Compare packages

How a stranger becomes a booked job.

This is the path we install in Electrical. You get found. The lead gets answered. The finished job sends the next one.

01 · Left to right

Search that turns intoa phone call.

SearchVisibleClickableA real lead

A homeowner in your city types what they need. If you are not on that screen, the job already belongs to someone else.

We get you found on Google and Maps, send the click to a page built for that job, and track the call so you know which search paid for it. A click with no enquiry is not demand. A ringing phone is.

Search to Maps listing to landing page to inbound call.
Search to Maps listing to landing page to inbound call.
  1. 01

    They search

    Someone types the job and the city. Roofer near me. Furnace repair Calgary. We target the phrases that mean work, not a browser killing time.

  2. 02

    You show up

    Google and Maps are where the job is awarded. Reviews, photos, and the right service area have to be there, or they tap the next pin.

  3. 03

    The click has a job to do

    They land on a page that asks for the work. Not a homepage that makes them hunt for a phone number.

  4. 04

    The phone rings

    Call or form, tagged to the search that caused it. That is a lead. A vanity click is not.

02 · Right to left

A lead that turns intoa booked job.

LeadCRMFollow-upBooked

Getting found is wasted if the enquiry dies in voicemail. Most companies lose the job in the hour after the first contact, not in the ad auction.

The moment they reach out, the system catches it, puts it in one queue, texts back if you miss the call, and keeps following up until a time is on the calendar.

Website inquiry to CRM to automated follow-up to a booked calendar slot.
Website inquiry to CRM to automated follow-up to a booked calendar slot.
  1. 01

    The enquiry lands

    Form, call, or after-hours message. Nothing sits in a personal inbox. After hours still counts. That is when homeowners actually type.

  2. 02

    One queue, not five apps

    CRM gets the lead, routes it, and shows who owns it. You stop asking “did anyone call them back.”

  3. 03

    Follow-up does not wait

    Text and email go out in minutes. Missed calls get a text-back. Quotes do not die in silence while they collect three other prices.

  4. 04

    It hits the calendar

    They pick a time. You get a confirmation. The job is booked, not “we will call you next week.”

03 · Left to right

A job that keepspaying you back.

JobReviewReferralRepeat

The booked job is not the finish line. A finished job should become proof on Google, a name they send you, and a customer who calls you next time.

That is how marketing gets cheaper the longer you run it. Buy the first job. Earn the next three. The figures on the diagram are an example of the shape, not a promise.

Booked job to review to referral to a repeat customer. Figures are illustrative.
Illustrative example
  1. 01

    The job is paid work

    The enquiry became an invoice. We can point at the search and the follow-up that caused it, so you know what to keep funding.

  2. 02

    Then you ask for the review

    When the job is done, the ask goes out. The next homeowner who searches already sees the proof.

  3. 03

    Then you ask for the name

    Good work plus a simple ask. Referrals are cheaper than ads and they close faster because trust arrived with the introduction.

  4. 04

    They come back

    Maintenance, the next reno, the next storm. One customer, more than one invoice. That is the point of the system.

Questions we hear from electrical companies

How should an electrical contractor structure their pipeline?

As at least two pipelines — fast-turn residential service and longer-cycle commercial project work — because the stages, owners and follow-up cadence are genuinely different.

What electrical services are worth marketing directly?

Panel upgrades, EV charger installation and emergency service tend to carry both high intent and high margin, and are usually underserved in local search.

Electrical by city

Other trades we work with

Let's build what's next.

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